Aurum Coffee needed an identity that feels premium yet approachable. I designed the logo, colour palette, typography and brand guidelines, then rolled the system out across packaging, stationery and the website.

The brand was competing in a crowded market where most names looked alike. The challenge was to create a mark that stays simple and recognisable at small sizes, while still telling the story behind the business.

Build a distinctive, memorable identity. Create clear guidelines so every touchpoint stays consistent. Give the team ready-to-use files for print and digital.