Sanjay Krishna
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Wed, Nov 04 00:44
Sanjay Krishna
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Wed, Nov 04 00:44

Chai Theory

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Creative Design

Creative Design · 2026

Chai Theory

Packaging & Menu Design

Playful packaging and menu design for a modern chai café.

Chai Theory – project 1
Client
Chai Theory
Role
Packaging, Menu Design
Timeline
2026
Category
Creative Design

Integrated Creation

Project Overview

Understanding the Brief

Creative design for Chai Theory: posters, print pieces and packaging that bring the concept to life and work across both print and digital.

Challenges

Identifying Key Issues

The visuals had to communicate the idea instantly from a distance, work at many different sizes and stay true to the brand's personality.

Goal

Defining Our Vision

Create bold, eye-catching artwork. Keep a single visual language across every format. Deliver print-ready files on time.

Chai Theory – project 2

Project Gallery

Chai Theory – project 3Chai Theory – project 4
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